4Pi Rebranding
Graphic Design / Brand Guidelines

I took a leading role in developing a new visual identity for 4Pi Productions, more than ten years after the company was founded.
 

After exploring a range of directions for the logo, typography and colour palette, I developed an identity that addressed some of the limitations of the previous brand.

The aim was to create something bolder, simpler and more contemporary, while making 4Pi more distinctive and easier to recognise.

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Creative decisions at 4Pi are often made collaboratively, so an important part of the process was finding a direction that felt right not only visually, but that the wider team could genuinely get behind.

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The new logo combines the Field Gothic type family with a subtle reference to the degree symbol in the letter “i”, turning the character itself into a recognisable symbol for the company. The wider graphic system also reflects the evolution of 4Pi’s work: from its origins in circular fulldome experiences to projects across square and rectangular immersive environments. This creates a visual link between the company’s heritage and its expanding creative practice.

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Alongside the logo, I proposed simplifying the colour palette around electric yellow and charcoal as the primary brand colours, while moving the previous turquoise into a more secondary role. The intention was to create a sharper and more distinctive identity that better reflects the character of 4Pi’s work today.

The resulting rebrand provides a flexible visual language that can w

ork across CULTVR, immersive productions, digital content, print and the studio’s wider communications.